Urban Identity
GBS St. Gallen
2017
City of St. Gallen
The directive for this project was to craft a corporate system for the city of St. Gallen, renowned for landmarks like Pipilotti Rist's iconic red city lounge and its historic monastery.
I combined elements of these locations to create unique typographic patterns for each district of the city.
This innovative approach allows every district the opportunity to assert its individuality within the urban landscape, all the while maintaining a reflection of the timeless core values inherent to St. Gallen.
I combined elements of these locations to create unique typographic patterns for each district of the city.
This innovative approach allows every district the opportunity to assert its individuality within the urban landscape, all the while maintaining a reflection of the timeless core values inherent to St. Gallen.
