Mailing and Editorial Design
Level East AG
2018
Gymnasium Neue Stadtschule
Neue Stadtschule" stands as a beacon of progressive education, fostering student autonomy in a modern setting. When tasked with unveiling the new gymnasium, I took joy in conceptualizing a campaign.
Crafting a comprehensive campaign encompassing a thoughtfully designed mailing and invitations for the public information days, the outreach extended to both potential students and their parents, bridging the generations seamlessly. The aim was not only to introduce the new facility but to create a connection that resonated with both students and their families, underscoring the school's commitment to innovative and inclusive education.
In a playful nod to the joy of learning, the mailing included a balloon in the school's corporate accent color, vibrant yellow. Printed on the balloon was a whimsical depiction of a brain, symbolizing the acquisition of knowledge. As the balloon was inflated, mirroring the process of learning and growth, it became a tangible and interactive representation of the transformative educational experience offered at the "Neue Stadtschule."
Crafting a comprehensive campaign encompassing a thoughtfully designed mailing and invitations for the public information days, the outreach extended to both potential students and their parents, bridging the generations seamlessly. The aim was not only to introduce the new facility but to create a connection that resonated with both students and their families, underscoring the school's commitment to innovative and inclusive education.
In a playful nod to the joy of learning, the mailing included a balloon in the school's corporate accent color, vibrant yellow. Printed on the balloon was a whimsical depiction of a brain, symbolizing the acquisition of knowledge. As the balloon was inflated, mirroring the process of learning and growth, it became a tangible and interactive representation of the transformative educational experience offered at the "Neue Stadtschule."
