Corporate Design
Level East AG
2017
Maltech Müller
Maltech Müller, a distinguished painting business, entrusted me with the exciting task of revamping their corporate design. Central to their identity was the cherished claim, "Farbe in ihr Herz" (color into your heart), a sentiment they wished to preserve. In response, I ingeniously integrated this evocative motto into a painted heart, serving as a powerful emblem of their artisanal skill.
Confronted with the challenge of selecting colors for a client immersed in every conceivable hue, I adopted a strategic approach. Opting for five foundational colors, I artfully blended and harmonized them to produce an array of gradients. This method not only retained a sense of variety but also ensured a cohesive and visually compelling representation of Maltech Müller's vibrant spectrum of expertise.
Confronted with the challenge of selecting colors for a client immersed in every conceivable hue, I adopted a strategic approach. Opting for five foundational colors, I artfully blended and harmonized them to produce an array of gradients. This method not only retained a sense of variety but also ensured a cohesive and visually compelling representation of Maltech Müller's vibrant spectrum of expertise.
