Art Direction
Elbkind Reply
2022
Mercedes-Benz Service
To promote Mercedes-Benz's service offerings and merchandise, I developed a shooting concept for three distinct sessions, all to be executed in a single day. This project posed both creative and logistical challenges.
We captured both models and real employees working in the Mercedes-Benz garage, adding another layer of complexity. Additionally, we shot in three different locations, both indoors and outdoors. I was involved in the entire process, from moodboard creation to production supervision.
Collaborating with this diverse team of talent was immensely rewarding, and I gained valuable insights into organizing a highly efficient shooting day. This project not only highlights my problem-solving skills but also demonstrates my ability to devise creative solutions within tight parameters and strict deadlines.
We captured both models and real employees working in the Mercedes-Benz garage, adding another layer of complexity. Additionally, we shot in three different locations, both indoors and outdoors. I was involved in the entire process, from moodboard creation to production supervision.
Collaborating with this diverse team of talent was immensely rewarding, and I gained valuable insights into organizing a highly efficient shooting day. This project not only highlights my problem-solving skills but also demonstrates my ability to devise creative solutions within tight parameters and strict deadlines.
