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<channel>
	<title>Kimberly Koch</title>
	<link>https://kimberlykoch.net</link>
	<description>Kimberly Koch</description>
	<pubDate>Tue, 04 Jun 2024 09:20:35 +0000</pubDate>
	<generator>https://kimberlykoch.net</generator>
	<language>en</language>
	
		
	<item>
		<title>Mercedes-Benz Trucks eActros</title>
				
		<link>https://kimberlykoch.net/Mercedes-Benz-Trucks-eActros</link>

		<pubDate>Sat, 20 Jan 2024 12:44:06 +0000</pubDate>

		<dc:creator>Kimberly Koch</dc:creator>

		<guid isPermaLink="true">https://kimberlykoch.net/Mercedes-Benz-Trucks-eActros</guid>

		<description>
	Art Direction
	Elbkind Reply / Scholz &#38;amp; Friends
	2021



	Mercedes-Benz Trucks eActros


Sustainable, forward-thinking, innovation-driven, and quiet: Introducing the inaugural all-electric truck from Mercedes-Benz. 
The launch of the new eActros by Mercedes-Benz Trucks called for a photoshoot directed by Scholz &#38;amp; Friends. At Elbkind, we conceptualized a distinctive campaign with visuals tailored for the brand's global digital channels.


	




&#60;img width="1280" height="854" width_o="1280" height_o="854" data-src="https://freight.cargo.site/t/original/i/cb2545bdbebd43a5314415b38fc6f88bef84ad6a3aebb54cade08b268e3c8432/Actros_L_Mercedes_Benz_06-1280x854.jpg" data-mid="202292801" border="0"  src="https://freight.cargo.site/w/1000/i/cb2545bdbebd43a5314415b38fc6f88bef84ad6a3aebb54cade08b268e3c8432/Actros_L_Mercedes_Benz_06-1280x854.jpg" /&#62;



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	&#60;img width="540" height="675" width_o="540" height_o="675" data-src="https://freight.cargo.site/t/original/i/a59109020244dc5ebbfdcc7f636ebc6fceeed4f8f2d57ac0bdb2a2cbfabb300b/210719_MB_Trucks_eActros_Sonnenaufgang_Video_KW331-ezgif.com-optimize.gif" data-mid="202302653" border="0"  src="https://freight.cargo.site/w/540/i/a59109020244dc5ebbfdcc7f636ebc6fceeed4f8f2d57ac0bdb2a2cbfabb300b/210719_MB_Trucks_eActros_Sonnenaufgang_Video_KW331-ezgif.com-optimize.gif" /&#62;
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	<item>
		<title>Telekom Glasfaser</title>
				
		<link>https://kimberlykoch.net/Telekom-Glasfaser</link>

		<pubDate>Sat, 20 Jan 2024 12:46:07 +0000</pubDate>

		<dc:creator>Kimberly Koch</dc:creator>

		<guid isPermaLink="true">https://kimberlykoch.net/Telekom-Glasfaser</guid>

		<description>
	Art Direction
	Elbkind Reply
	2023



	Telekom Glasfaser



As data volumes surge, so does the demand for high-speed internet connections. The solution? Fiber optics from Germany's largest network operator.

From this foundational concept, we birthed the innovative Fiber Optic Campaign for Deutsche Telekom. Our mission: to intimately connect a diverse audience with the unparalleled advantages of fiber optics. Departing from the mundane realm of interchangeable visuals and headlines, we crafted a concept designed to effortlessly unfold across every digital platform that defines the brand's identity.


	

	
&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/b1777473202d4f9a3e08ab74e583ed5d81b0c804f4a5db0bc5ce068f0fa28549/route1_familie.png" data-mid="202359522" border="0"  src="https://freight.cargo.site/w/1000/i/b1777473202d4f9a3e08ab74e583ed5d81b0c804f4a5db0bc5ce068f0fa28549/route1_familie.png" /&#62;
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&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/825fdfbbac079218d087dec3db49868ba4531472aa6b66381bd5901583f462a1/route1_homeoffice.png" data-mid="202359524" border="0"  src="https://freight.cargo.site/w/1000/i/825fdfbbac079218d087dec3db49868ba4531472aa6b66381bd5901583f462a1/route1_homeoffice.png" /&#62;
&#60;img width="2160" height="2700" width_o="2160" height_o="2700" data-src="https://freight.cargo.site/t/original/i/82b8a6f37284daab01b84a6176b73f81e577fa0f86be059989eb314015469ce9/route1_wg1.png" data-mid="202359527" border="0"  src="https://freight.cargo.site/w/1000/i/82b8a6f37284daab01b84a6176b73f81e577fa0f86be059989eb314015469ce9/route1_wg1.png" /&#62;




	
	
	
	
	


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	<item>
		<title>Mercedes-Benz Service</title>
				
		<link>https://kimberlykoch.net/Mercedes-Benz-Service</link>

		<pubDate>Thu, 04 Jul 2019 19:53:30 +0000</pubDate>

		<dc:creator>Kimberly Koch</dc:creator>

		<guid isPermaLink="true">https://kimberlykoch.net/Mercedes-Benz-Service</guid>

		<description>
	Art Direction
	Elbkind Reply
	2022

	Mercedes-Benz Service
To promote Mercedes-Benz's service offerings and merchandise, I developed a shooting concept for three distinct sessions, all to be executed in a single day. This project posed both creative and logistical challenges.

We captured both models and real employees working in the Mercedes-Benz garage, adding another layer of complexity. Additionally, we shot in three different locations, both indoors and outdoors. I was involved in the entire process, from moodboard creation to production supervision.

Collaborating with this diverse team of talent was immensely rewarding, and I gained valuable insights into organizing a highly efficient shooting day. This project not only highlights my problem-solving skills but also demonstrates my ability to devise creative solutions within tight parameters and strict deadlines.

	




&#60;img width="1772" height="1156" width_o="1772" height_o="1156" data-src="https://freight.cargo.site/t/original/i/3f1fbfa73496eecc1ea5acc77b8da7a26a58647b0241180c94236e1b8e0542f9/2022-03_MB-SERVICE_03_LADEKIT_01_ADAPTER_3194.jpg" data-mid="212233906" border="0"  src="https://freight.cargo.site/w/1000/i/3f1fbfa73496eecc1ea5acc77b8da7a26a58647b0241180c94236e1b8e0542f9/2022-03_MB-SERVICE_03_LADEKIT_01_ADAPTER_3194.jpg" /&#62;
&#60;img width="1772" height="1181" width_o="1772" height_o="1181" data-src="https://freight.cargo.site/t/original/i/93363dcab8d9ca6773043ce7528eaf6ccaef1fd94c3f4e7373b0251e2c01a95c/2022-03_MB-SERVICE_03_LADEKIT_01_ADAPTER_2291.jpg" data-mid="212240879" border="0"  src="https://freight.cargo.site/w/1000/i/93363dcab8d9ca6773043ce7528eaf6ccaef1fd94c3f4e7373b0251e2c01a95c/2022-03_MB-SERVICE_03_LADEKIT_01_ADAPTER_2291.jpg" /&#62;
&#60;img width="1772" height="1182" width_o="1772" height_o="1182" data-src="https://freight.cargo.site/t/original/i/14851f142edb9dd88e1ae929a5a9933c200ba5260285fd608a4dfb157490be52/2022-03_MB-SERVICE_03_LADEKIT_01_ADAPTER_2467.jpg" data-mid="212240875" border="0"  src="https://freight.cargo.site/w/1000/i/14851f142edb9dd88e1ae929a5a9933c200ba5260285fd608a4dfb157490be52/2022-03_MB-SERVICE_03_LADEKIT_01_ADAPTER_2467.jpg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>Mercedes-Benz AMG</title>
				
		<link>https://kimberlykoch.net/Mercedes-Benz-AMG</link>

		<pubDate>Wed, 17 Jan 2024 15:52:56 +0000</pubDate>

		<dc:creator>Kimberly Koch</dc:creator>

		<guid isPermaLink="true">https://kimberlykoch.net/Mercedes-Benz-AMG</guid>

		<description>
	Art Direction
	Elbkind Reply
	2021



	Mercedes-Benz AMG

	Within the sphere of fashion marketing, our collaboration with Mercedes-Benz AMG was centered on strategically amplifying the sales trajectory for select items in their clothing collection.
 The primary objective was the development of a sophisticated social campaign tailored for Instagram Sales, meticulously designed to augment both brand visibility and product sales.
 Elbkind took on the responsibility of crafting the overarching concept, steering the art direction, and managing post-production for a spectrum of assets including images, videos, and other promotional materials.
	




&#60;img width="500" height="606" width_o="500" height_o="606" data-src="https://freight.cargo.site/t/original/i/fb7cff2ee10d28a0819053d312325e2ae36b19aad377a28715edbab1d6276d10/Gif-AMG-2optimize.gif" data-mid="202231353" border="0"  src="https://freight.cargo.site/w/500/i/fb7cff2ee10d28a0819053d312325e2ae36b19aad377a28715edbab1d6276d10/Gif-AMG-2optimize.gif" /&#62;
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&#60;img width="500" height="606" width_o="500" height_o="606" data-src="https://freight.cargo.site/t/original/i/6e802b52aa08778cd5214919b058fcb697ecc636d9739dd6eb867ffbbe0129f0/Gif-AMG-1_6optimize.gif" data-mid="202231350" border="0"  src="https://freight.cargo.site/w/500/i/6e802b52aa08778cd5214919b058fcb697ecc636d9739dd6eb867ffbbe0129f0/Gif-AMG-1_6optimize.gif" /&#62;



&#60;img width="500" height="606" width_o="500" height_o="606" data-src="https://freight.cargo.site/t/original/i/d9a92b32a573152f0bace459975c9dbf6aa9f04c770671dc72840889a2cf5764/Gif-AMG-1_3optimize.gif" data-mid="202231347" border="0"  src="https://freight.cargo.site/w/500/i/d9a92b32a573152f0bace459975c9dbf6aa9f04c770671dc72840889a2cf5764/Gif-AMG-1_3optimize.gif" /&#62;
&#60;img width="500" height="606" width_o="500" height_o="606" data-src="https://freight.cargo.site/t/original/i/054fcd04602a8032a1355aa84fba042b4944d970fac12c6f716b6ae479119575/Gif-AMG-1_7optimize.gif" data-mid="202231351" border="0"  src="https://freight.cargo.site/w/500/i/054fcd04602a8032a1355aa84fba042b4944d970fac12c6f716b6ae479119575/Gif-AMG-1_7optimize.gif" /&#62;


	


	



	&#38;nbsp;
</description>
		
	</item>
		
		
	<item>
		<title>City of St. Gallen</title>
				
		<link>https://kimberlykoch.net/City-of-St-Gallen</link>

		<pubDate>Thu, 04 Jul 2019 15:14:42 +0000</pubDate>

		<dc:creator>Kimberly Koch</dc:creator>

		<guid isPermaLink="true">https://kimberlykoch.net/City-of-St-Gallen</guid>

		<description>
	Urban Identity
	GBS St. Gallen
	2017



	City of St. Gallen
The directive for this project was to craft a corporate system for the city of St. Gallen, renowned for landmarks like Pipilotti Rist's iconic red city lounge and its historic monastery.

I combined elements of these locations to create unique typographic patterns for each district of the city. 

This innovative approach allows every district the opportunity to assert its individuality within the urban landscape, all the while maintaining a reflection of the timeless core values inherent to St. Gallen.

	




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&#60;img width="1000" height="545" width_o="1000" height_o="545" data-src="https://freight.cargo.site/t/original/i/bd8e7c71c3267a7052923afdb7674ffa29f5bbf575a457e9c16ef52cab8c49ae/Fensterladen.jpg" data-mid="45982151" border="0"  src="https://freight.cargo.site/w/1000/i/bd8e7c71c3267a7052923afdb7674ffa29f5bbf575a457e9c16ef52cab8c49ae/Fensterladen.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Pierrette Bloch</title>
				
		<link>https://kimberlykoch.net/Pierrette-Bloch</link>

		<pubDate>Tue, 02 Jul 2019 19:56:05 +0000</pubDate>

		<dc:creator>Kimberly Koch</dc:creator>

		<guid isPermaLink="true">https://kimberlykoch.net/Pierrette-Bloch</guid>

		<description>
	Editorial Design
	GBS St. Gallen
	2018



	Pierrette Bloch&#38;nbsp;
This publication delves into the latest artistic endeavors of the French virtuoso, Pierrette Bloch, aptly titled "Pierrette Bloch." The task at hand was to devise a fitting design concept for the carefully curated content already selected.

Immersing myself in a thorough study of her oeuvre, I sought to grasp the essence of the book's offerings. Drawing inspiration from this research, I opted to bifurcate the book into two distinct parts. The initial segment unfolds as a leporello, elegantly showcasing the entirety of the artist's work. The subsequent section envelops the associated texts and essays.

To accentuate the organic materials intrinsic to Pierrette Bloch's artistic realm, I made the deliberate choice to sew-bind the book. This tactile decision serves not only as a nod to the artist's preferred materials but also as an embodiment of the thoughtful and harmonious design crafted for this publication.&#38;nbsp;
	




&#60;img width="1000" height="767" width_o="1000" height_o="767" data-src="https://freight.cargo.site/t/original/i/7860ae8258b8660ae32d36a71712389a9b0fa292da57d3853a49aba7720a7ba5/_DSC7674.jpg" data-mid="45874792" border="0"  src="https://freight.cargo.site/w/1000/i/7860ae8258b8660ae32d36a71712389a9b0fa292da57d3853a49aba7720a7ba5/_DSC7674.jpg" /&#62;
&#60;img width="1000" height="705" width_o="1000" height_o="705" data-src="https://freight.cargo.site/t/original/i/7ddd1b65c5e57c5a26d273c3b9b95871ffa12005c21b63ef28e64b5c38abf3b2/_DSC7647-open2.jpg" data-mid="45875755" border="0"  src="https://freight.cargo.site/w/1000/i/7ddd1b65c5e57c5a26d273c3b9b95871ffa12005c21b63ef28e64b5c38abf3b2/_DSC7647-open2.jpg" /&#62;
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</description>
		
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	<item>
		<title>New Life</title>
				
		<link>https://kimberlykoch.net/New-Life</link>

		<pubDate>Tue, 04 Jun 2024 09:20:35 +0000</pubDate>

		<dc:creator>Kimberly Koch</dc:creator>

		<guid isPermaLink="true">https://kimberlykoch.net/New-Life</guid>

		<description>
	Art Direction, UX/UI
	Freelance
	2020

	New Life
NEW TEXT! A client developed a new line of natural vegetable portions made just from strictly local ingredients for the swiss grocery store chain Migros.
To give it a modern but yet very traditional and handmade look, I decided to create different digital illustrations for the diverse seasonal products. This way the contained vegetables are instantly recognizable for the consumer and stand out from other similar products in store.
	





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	<item>
		<title>Lil Peep Will Be An Icon</title>
				
		<link>https://kimberlykoch.net/Lil-Peep-Will-Be-An-Icon</link>

		<pubDate>Mon, 01 Jul 2019 13:10:46 +0000</pubDate>

		<dc:creator>Kimberly Koch</dc:creator>

		<guid isPermaLink="true">https://kimberlykoch.net/Lil-Peep-Will-Be-An-Icon</guid>

		<description>
	Editorial Design
	GBS St. Gallen
	2017



	Lil Peep Will Be An Icon
During the final semester of my apprenticeship, a captivating opportunity unfolded – the creation of a monothematic newspaper centered around a theme of my choosing. Opting to delve into the realm of a young and relatively unknown artist at that time, I embarked on capturing the essence of Lil Peep, a multifaceted US-American rapper, model, and artist celebrated for his distinctive DIY-style across all facets of his craft.

My objective was clear: infuse this newspaper with an authentic vibe that mirrored Lil Peep's unique artistic spirit. To achieve this, I meticulously curated illustrations of his tattoos, candid snapshots, and poignant quotes from his music. Adding a personal touch, I hand-lettered the entire newspaper, word for word, ensuring every element resonated with the genuine energy that defined Lil Peep's artistic universe.

Tragically, Lil Peep's untimely passing occurred during the newspaper's creation, a poignant event that inevitably shaped its narrative. The final two pages poignantly address this profound loss, transforming the project into a tribute to a talent gone too soon, encapsulating both the celebration of his artistry and the somber acknowledgment of his departure at the tender age of 21.
	




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</description>
		
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	<item>
		<title>Gymnasium Neue Stadtschule </title>
				
		<link>https://kimberlykoch.net/Gymnasium-Neue-Stadtschule</link>

		<pubDate>Fri, 05 Jul 2019 12:55:14 +0000</pubDate>

		<dc:creator>Kimberly Koch</dc:creator>

		<guid isPermaLink="true">https://kimberlykoch.net/Gymnasium-Neue-Stadtschule</guid>

		<description>
	Mailing and Editorial Design
	Level East AG
	2018



	Gymnasium Neue Stadtschule
Neue Stadtschule" stands as a beacon of progressive education, fostering student autonomy in a modern setting. When tasked with unveiling the new gymnasium, I took joy in conceptualizing a campaign.

Crafting a comprehensive campaign encompassing a thoughtfully designed mailing and invitations for the public information days, the outreach extended to both potential students and their parents, bridging the generations seamlessly. The aim was not only to introduce the new facility but to create a connection that resonated with both students and their families, underscoring the school's commitment to innovative and inclusive education.In a playful nod to the joy of learning, the mailing included a balloon in the school's corporate accent color, vibrant yellow. Printed on the balloon was a whimsical depiction of a brain, symbolizing the acquisition of knowledge. As the balloon was inflated, mirroring the process of learning and growth, it became a tangible and interactive representation of the transformative educational experience offered at the "Neue Stadtschule."


	




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&#60;img width="1000" height="642" width_o="1000" height_o="642" data-src="https://freight.cargo.site/t/original/i/72712244a0dead9c33386a32b3f55abfb8c98f7618297762a47bcce8bfe2cfd0/IMG_7966.jpg" data-mid="46025533" border="0"  src="https://freight.cargo.site/w/1000/i/72712244a0dead9c33386a32b3f55abfb8c98f7618297762a47bcce8bfe2cfd0/IMG_7966.jpg" /&#62;
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&#60;img width="1000" height="568" width_o="1000" height_o="568" data-src="https://freight.cargo.site/t/original/i/9452268637a5979888f27f77763557254cd316edbf3db8b11d52fa403cf26b4f/_DSC7497.jpg" data-mid="46025781" border="0"  src="https://freight.cargo.site/w/1000/i/9452268637a5979888f27f77763557254cd316edbf3db8b11d52fa403cf26b4f/_DSC7497.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Maltech Müller</title>
				
		<link>https://kimberlykoch.net/Maltech-Muller</link>

		<pubDate>Wed, 03 Jul 2019 12:07:27 +0000</pubDate>

		<dc:creator>Kimberly Koch</dc:creator>

		<guid isPermaLink="true">https://kimberlykoch.net/Maltech-Muller</guid>

		<description>
	Corporate Design
	Level East AG
	2017



	Maltech Müller
Maltech Müller, a distinguished painting business, entrusted me with the exciting task of revamping their corporate design. Central to their identity was the cherished claim, "Farbe in ihr Herz" (color into your heart), a sentiment they wished to preserve. In response, I ingeniously integrated this evocative motto into a painted heart, serving as a powerful emblem of their artisanal skill.

Confronted with the challenge of selecting colors for a client immersed in every conceivable hue, I adopted a strategic approach. Opting for five foundational colors, I artfully blended and harmonized them to produce an array of gradients. This method not only retained a sense of variety but also ensured a cohesive and visually compelling representation of Maltech Müller's vibrant spectrum of expertise.

	

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&#60;img width="1000" height="667" width_o="1000" height_o="667" data-src="https://freight.cargo.site/t/original/i/71e6996942106c38009f22bcf82e936edabba28afdf24b7e4559f9afb58361e2/MM_Briefschaft.jpg" data-mid="45926026" border="0"  src="https://freight.cargo.site/w/1000/i/71e6996942106c38009f22bcf82e936edabba28afdf24b7e4559f9afb58361e2/MM_Briefschaft.jpg" /&#62;
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